Amplify Your Job Posting Where Lawyers Actually Spend Time
Why Add This to Your Hiring Mix
When to Use This
You've posted on Seek. You've briefed recruiters. But the best candidates? They're not always actively looking, they're scrolling LinkedIn over coffee or checking Instagram between meetings.
I help you reach those passive candidates with authentic posts that cut through the noise of traditional job boards.
✨ Reach passive candidates that others miss ✨
The best hires often aren't on job boards. They're open to the right opportunity but not actively searching. My audience of 30,000+ legal professionals includes senior lawyers, in-house counsel and ambitious mid-levels who follow me for career insights and not job ads.
✨ Complement, don't replace, your existing strategy
Use this alongside your online posting or recruiter brief. Think of it as targeted amplification that reaches a curated audience you can't access through traditional channels.
✨ Attract lawyers who care about culture
My audience self-selects for people who value purpose, flexibility and sustainable careers alongside healthy, high-performance. If your firm or company offers that, you'll get applicants who already align with your values.
✨ Cost-effective visibility
With me, you're spending less than 2% of a typical recruitment fee to reach thousands of engaged legal professionals. Low risk, targeted reach.
This Works Best When:
You've posted on traditional job boards but want to widen your net
You want to reach passive candidates who aren't actively job hunting
You're a boutique or mid-tier firm competing against bigger names for talent
You're an in-house team at a company that lawyers haven't heard of yet
You want cost-effective visibility without committing to a full recruiter engagement
This Might Not Be Right If:
You need high-volume applications (grad programs, seasonal clerks)
Your role has no genuine flexibility or culture narrative
You're Big Law hiring for traditional lockstep roles
You need guaranteed placement (that's what our recruiters are for)
What You Get
Each promotion is designed to work alongside your job board posting, driving qualified traffic to your application link or careers page.
Every paid listing includes:
Professionally written caption and creative asset in my Career Big Sis brand style
Distribution across LinkedIn (post + firm/contact tagging) and Instagram (grid post + stories)
One week of active visibility with story reminders mid-cycle to extend reach
Direct apply link or contact email embedded in caption and story for easy access.
Job Feature - $399
Grid and story post on LinkedIn + Instagram
Custom caption written in my tone
Tagging of firm and hiring contact
Story repost mid-week to extend reach
Job Feature + Newsletter - $479
All inclusions from Job Feature
Plus feature in The Counsel Times "Job of the Week" edition (seen by engaged lawyers and in-house counsel subscribers)
Optional Add-Ons
Extended posting (additional week): $249
Custom content or interview post with your hiring manager/partner about the role and firm culture: POA
Podcast or TikTok mention (available only for selected creative or leadership-focused roles): POA
How It Works
1. Submit your role: Complete the short intake form with role details, application link and what makes this opportunity special.
2. Review for fit: I review submissions to ensure they align with my audience's interests in sustainable, culture-forward legal careers.
3. Go live: Once approved and payment is received, your listing goes live within 3 business days across LinkedIn and Instagram.
4. Track results: Monitor applications through your own system. I can provide engagement metrics post-campaign so you can evaluate ROI.
✨ Simple. Targeted. Transparent. ✨
What Others Say
"We use Mel alongside our standard recruitment channels and what I appreciate is the quality of engagement, these aren't people mass-applying to every listing online. They're lawyers who follow Mel, trust her curation and are genuinely interested when she features a role. It's become a regular part of our hiring mix, especially for roles where culture fit matters as much as technical skill." - Talent & Culture Manager, Brisbane
“Mel's post reached exactly the type of lawyer we wanted: someone experienced enough to hit the ground running but tired of the Big Law grind. We had three strong applicants within a few days, all mentioning they saw it on her LinkedIn. I ended up hiring one of them.” - Partner (Commercial Litigation Boutique practice), Sydney
Frequently Asked Questions
✨ How does this work with our other hiring efforts?
Think of this as the social media layer of your hiring strategy. You've got Seek, Indeed and LinkedIn Jobs for active job seekers, recruiters for harder-to-fill roles and this for reaching passive candidates in your target demographic. They work together.
✨ What kind of results should we expect?
This isn't a volume play, it's about quality reach. You'll typically see several thousand impressions and dozens of clicks to your application link, with applicants who are already aligned with the type of role and culture you're describing. Track where your best applicants come from and use this as part of your mix.
✨ What if the role doesn't fill?
This is a visibility service, not a recruitment guarantee. You're paying for targeted reach to my engaged audience of 30,000+ legal professionals. If the role doesn't fill within the week, you can extend your existing post for $149 or repost at the standard rate (subject to availability and scheduling).
✨ Do you reject roles?
Yes. I only promote roles that align with my audience's interests: culture-forward firms, flexible opportunities, interesting in-house roles and positions where there's a genuine story to tell beyond "we need a lawyer." This protects both your investment and my community's trust.
✨ Who is your audience?
My 30,000+ followers on LinkedIn and Instagram span Australia and include law students, graduates, lawyers at small-to-mid-tier firms, Big Law associates exploring exits, in-house counsel and increasingly, senior legal leaders. The audience is strongest in commercial law, employment, tech/IP and in-house corporate roles. They follow me for career advice, industry commentary and opportunities that align with their values.
✨ How is this different from LinkedIn job ads?
LinkedIn job ads are algorithm-driven and blend into a feed of hundreds of listings. My posts are personal, written in a distinctive voice and come with the implied endorsement that I've selected this role as worth my audience's attention. It's the difference between a targeted recommendation and a billboard.
✨ What if we need to make changes after submission?
Minor edits (salary band updates, closing date changes) can be accommodated before the post goes live. Once published, I can add updates via story if circumstances change significantly.
✨ Do you provide a refund if we fill the role early?
No refunds once content goes live, as the work (writing, creative, distribution) has been completed. However, if you fill the role within 24 hours of posting, contact me and we can discuss options.
Transparency Note
Paid promotions are published at my discretion to ensure they align with my audience's interests in sustainable, culture-forward legal careers. Posts drive traffic to your application process but do not guarantee placement. Think of this as targeted amplification and not recruitment.
