Episode 49. Navigating Brand Infringement in the Age of AI: All things IP with Josh Gerben
About Our Guest:
In this conversation, trademark attorney Josh Gerben discusses the intricacies of trademark law, emphasising the importance of proactive trademark management and the evolving landscape influenced by AI.
He highlights common mistakes companies make in managing their trademarks, the need for effective communication between legal and marketing teams, and the significance of understanding both defensive and offensive trademark strategies.
Gerben also shares insights on the impact of AI on intellectual property rights and offers practical advice for new General Counsel's in navigating trademark portfolios.
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