LIVE WEBINAR | How to Build a Personal Brand as a Lawyer (Without Cringing or Quitting Your Day Job) with Mel Storey
For lawyers who want more visibility, more creativity and more control over their brand and their career
Whether you are aiming for promotion, a new role, your first client or simply want to feel more like yourself online, this is a practical, no-fluff session that will help you start building a brand that reflects your actual value and feels like you.
What we’ll cover:
✨ Why your personal brand already exists and how to take control of it
✨ Common mistakes lawyers make online and how to avoid them
✨ A simple, lawyer-friendly strategy you can use in just 10 minutes per week
✨ How to attract opportunities through underpriced attention on platforms like LinkedIn, Instagram and others that most professionals are ignoring
✨ What’s working right now in legal and professional services content
✨ A breakdown of visibility, trust, consistency and growth - all with real examples
You’ll also get time to ask your own questions in a live Q&A with Mel.
📅 When: 5.30pm, Thursday 4 September 2025
📍 Where: Google Meet (link sent after payment)
⏱ Duration: 60 minutes (45-minute session + 15-minute Q&A)
💰 Cost: $49 (early bird special of $29)
🔒 This session will not be recorded due to confidentiality. 🔒
Please attend live to receive the full experience and bonus materials.
Included in your registration:
🎁 LinkedIn Visibility Toolkit for Lawyers (downloadable after the session)
🎁 Exclusive discount for a 1:1 content strategy session with Mel (valid for 48 hours after the session)
This is for you if:
You want a content strategy that fits your busy billable life and your boundaries
You’re ready to be more visible without feeling like you’re performing
You’re curious about LinkedIn, Instagram and other growing channels
You want to use content to attract the right opportunities on your terms
You value advice from someone who understands both the law and digital content strategy - and has lived it.
Reserve your spot now
You’ll leave with a plan, a toolkit and a better understanding of how to attract the right opportunities using platforms that are still offering underpriced attention.
What Others Are Saying
“ I 💯% vouch for your branding sessions - an hour extremely well spent, full of great content and tangible / useful tips. Highly recommend! ✨” - Lauren, Special Counsel - Melbourne
“Loved you energy, Mel. You make it seems really achievable and actionable. Thank you for the slides too - I couldn’t take notes quickly enough!” - Katie, Senior Legal Counsel - Sydney
Frequently Asked Questions
Do I have to be a lawyer to attend?
✨ No. While the examples are tailored for lawyers, everything shared in the session will apply to professionals across consulting, financial services, tech, health, marketing and other adjacent industries.
Will this be recorded?
✨ No. To keep the conversation safe and respectful, there will be no recording. All resources and the discount code will be shared with live attendees only.
What if I’ve never posted before?
✨ That’s totally fine! This session is designed to meet you where you are, whether you’ve never posted or you’re trying to be more consistent and strategic.
Will I have to turn my camera on?
✨ No. You’re welcome to join in whatever way feels comfortable. Questions will be optional and there is no breakout group or forced participation.
About Mel
Mel Storey is the founder of Counsel Media. She has worked as a Corporate Lawyer for 15 years, launched a podcast with over 100,000 downloads and built a personal brand across LinkedIn, Instagram and TikTok that has led to dream jobs, paid opportunities, speaking gigs and real community impact.
She teaches lawyers how to build visibility and trust online in a way that feels aligned, intentional and sustainable.
For lawyers who want more visibility, more creativity and more control over their brand and their career
Whether you are aiming for promotion, a new role, your first client or simply want to feel more like yourself online, this is a practical, no-fluff session that will help you start building a brand that reflects your actual value and feels like you.
What we’ll cover:
✨ Why your personal brand already exists and how to take control of it
✨ Common mistakes lawyers make online and how to avoid them
✨ A simple, lawyer-friendly strategy you can use in just 10 minutes per week
✨ How to attract opportunities through underpriced attention on platforms like LinkedIn, Instagram and others that most professionals are ignoring
✨ What’s working right now in legal and professional services content
✨ A breakdown of visibility, trust, consistency and growth - all with real examples
You’ll also get time to ask your own questions in a live Q&A with Mel.
📅 When: 5.30pm, Thursday 4 September 2025
📍 Where: Google Meet (link sent after payment)
⏱ Duration: 60 minutes (45-minute session + 15-minute Q&A)
💰 Cost: $49 (early bird special of $29)
🔒 This session will not be recorded due to confidentiality. 🔒
Please attend live to receive the full experience and bonus materials.
Included in your registration:
🎁 LinkedIn Visibility Toolkit for Lawyers (downloadable after the session)
🎁 Exclusive discount for a 1:1 content strategy session with Mel (valid for 48 hours after the session)
This is for you if:
You want a content strategy that fits your busy billable life and your boundaries
You’re ready to be more visible without feeling like you’re performing
You’re curious about LinkedIn, Instagram and other growing channels
You want to use content to attract the right opportunities on your terms
You value advice from someone who understands both the law and digital content strategy - and has lived it.
Reserve your spot now
You’ll leave with a plan, a toolkit and a better understanding of how to attract the right opportunities using platforms that are still offering underpriced attention.
What Others Are Saying
“ I 💯% vouch for your branding sessions - an hour extremely well spent, full of great content and tangible / useful tips. Highly recommend! ✨” - Lauren, Special Counsel - Melbourne
“Loved you energy, Mel. You make it seems really achievable and actionable. Thank you for the slides too - I couldn’t take notes quickly enough!” - Katie, Senior Legal Counsel - Sydney
Frequently Asked Questions
Do I have to be a lawyer to attend?
✨ No. While the examples are tailored for lawyers, everything shared in the session will apply to professionals across consulting, financial services, tech, health, marketing and other adjacent industries.
Will this be recorded?
✨ No. To keep the conversation safe and respectful, there will be no recording. All resources and the discount code will be shared with live attendees only.
What if I’ve never posted before?
✨ That’s totally fine! This session is designed to meet you where you are, whether you’ve never posted or you’re trying to be more consistent and strategic.
Will I have to turn my camera on?
✨ No. You’re welcome to join in whatever way feels comfortable. Questions will be optional and there is no breakout group or forced participation.
About Mel
Mel Storey is the founder of Counsel Media. She has worked as a Corporate Lawyer for 15 years, launched a podcast with over 100,000 downloads and built a personal brand across LinkedIn, Instagram and TikTok that has led to dream jobs, paid opportunities, speaking gigs and real community impact.
She teaches lawyers how to build visibility and trust online in a way that feels aligned, intentional and sustainable.